Advertising companies are paying up to $100,000 in annual salaries for employees who have technology skills such as an ability to write code, develop websites or do statistical analysis, experts say. "The demand has far outstripped the supply," said Joe Zawadzki, CEO of New York-based ad tech company MediaMath. "The number of things that you need to know is high and the number of people that have grown up knowing it is low."

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