The explosion of social media, the ubiquity of data and a plethora of new device and content choices for consumers are conspiring to make life increasingly complex for the world's marketing executives, a recent survey shows. IBM polled more than 1,700 chief marketing officers from 64 countries and found that CMOs are finding it hard to keep pace with the changing landscape, though only about a quarter say they think they need to develop greater technical or social media expertise.

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