10/31/2011

Facebook's recent overhaul has increased brands' reach in terms of the total number of people that see any given message, but has reduced the frequency with which any given user sees a brand's promotions, according to a PageLever study. "Facebook is showing you to more people but less often per person. I would say it's actually much better for brand pages now. As a marketer, I'd totally rather reach more people," says Jeff Widman, co-founder of PageLever.

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