Facebook's recent overhaul has increased brands' reach in terms of the total number of people that see any given message, but has reduced the frequency with which any given user sees a brand's promotions, according to a PageLever study. "Facebook is showing you to more people but less often per person. I would say it's actually much better for brand pages now. As a marketer, I'd totally rather reach more people," says Jeff Widman, co-founder of PageLever.

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