Facebook held its first "client council" last week, with CEO Mark Zuckerberg and other senior officials wooing big brands and agencies and seeking to secure seven- and eight-figure tentpole ad deals. "Agencies are responsible for over half of ad spend globally. At core we believe we must invest time and resources with agencies at all stages, through creative to execution of a media campaign," says Carolyn Everson, Facebook's vice president for global ad sales.

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