According to Datamonitor, almost 200 food launches carried an "artisan" designation in 2010, compared with 80 four years ago. Large companies including Domino's Pizza and Starbucks were among those introducing "artisan" products. "The word artisan suggests that the product is less likely to be mass-produced," said a Datamonitor executive. "It also suggests the product may be less processed and perhaps better tasting and maybe even be better for you."

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