Raising customer awareness is key for any small business, yet the majority of U.S. companies with 25 or fewer employees don't have websites, according to a study conducted by Ipsos. Small businesses can get free websites and hosting for a year from Google and Intuit at an event in Detroit, and Google has run similar events in other states. Small businesses looking to expand their online presence can claim their spot on Google Places and register for AdWords, said Google's Frederick Vallaeys, who pushed for small businesses to get online in Houston last week.

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