10/19/2011

Gamification is the hot new strategy for engaging customers, and companies like Microsoft and Home Depot are trying to get in on the action. Putting together a successful game-based business or marketing strategy isn't easy. "It's very much like the Wild West," says Brayden Olson, founder of Novel Inc. "There's gold out there, gold for anyone, but a lot of companies are not going to find it."

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