In a study, 33% of participants said they almost always check the calorie content of a food item while grocery shopping, while 31% and 24% reported checking the total fat and sugar content, respectively, University of Minnesota researchers found. However, an eye tracker revealed that 9% of respondents looked at the calorie content, while 1% checked other components, including fat and sugar content. The findings suggest that an eye-catching, front-of-package nutrition label, with important data at the top, would most help consumers.

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