Facebook and eBay-owned GSI Commerce are getting ready to launch new "want" and "own" buttons that will let users of the social network share the items they love and/or pine for with friends, along with links to the merchants that sell them. Retailers eager to implement the new "social verbs" include GSI's 180 major clients such as American Eagle Outfitters, Dick's Sporting Goods and Bath & Body Works.

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