10/10/2011

A "lack of resources in staffing, budgeting or time" is the top challenge facing business-to-business marketers, according to a study by Marketing Sherpa. "The only way for wholesalers and manufacturers to deal with this is to carefully review staffing and budgeting, as well as accurately estimating the time necessary for completing projects," Claudia Bruemmer writes. Issues with developing content was identified as another obstacle, with more than one-third of respondents saying it presented a problem for them.

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