Wal-Mart is launching a Facebook application that offers tailored local-level marketing for each of its 3,600 stores in the U.S. The app will reach Wal-Mart's 9.4 million Facebook fans, but likely won't affect the chain's other local advertising initiatives, officials say. "It's really an extension of what we ought to be doing anyway, which is paying attention to what customers want," says Chief Marketing Officer Stephen Quinn.

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