10/4/2011

The movie "Moneyball," which casts Brad Pitt as Oakland A's general manager Billy Beane, teaches a number of lessons for sales leaders, writes Gerhard Gschwandtner. The team focused on evaluating players based on statistics rather than hunches and soon became successful, enjoying a 20-game winning streak. "Once the sales manager shifts the focus from chasing superstars to creating a Sales 2.0 organization that aligns people, process, and technology, the outcome can be as spectacular as the Oakland A's record-breaking winning streak," he writes.

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