11/23/2011

Social shopping is still in its infancy, but a number of key strategies are emerging as brands dedicate greater resources to their social-commerce operations. Curated sites such as Fab.com draw attention by informing shoppers about products they'll want to tell their friends about, while other sites let users build online wish lists or aim to help shoppers discover great products. "People will share what they love," says Jason Goldberg, CEO of Fab.com.

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