11/11/2011

Crafting the right list is important, but ultimately a successful e-mail marketing campaign takes strong content. The first step to drawing clicks and eyes is crafting an effective subject line, which should be short and attention-grabbing and feature your company's name, Monika Jansen writes. When it comes to the meat of your messaging, it's important to provide content that is both useful and interesting for your audience, she writes.

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