Viral marketing is a powerful tool, but that means that if you mess things up, your mistakes can reach a wide audience, Alex Petrovic Dejan writes. Fact-check your content, ensure your servers can handle a traffic spike and be sure to protect the proprietary data underlying your campaign. "Use caution and forethought when planning your viral marketing campaigns and you can avoid the viral marketing regrets that plague so many," Dejan writes.

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