Your "personal value proposition" is the reason a company will hire you, and not someone else, for the job you want, Bill Barnett writes. For executives, the first step to crafting a personal value proposition is to think about where you want to go with your career. Describe how your strengths fit the position you want, and line up evidence that speaks to your past successes. "Your strengths may be what an employer is 'buying,' but your achievements are the evidence you have those strengths," Barnett writes.

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