Many social media mistakes are made by people who recklessly hit "publish" without taking a moment to think about what they're doing, SmartBrief's Jesse Stanchak writes. Having someone re-read your content before it goes live can help screen out not just typos, but also poorly considered comments or tasteless jokes. "Maybe a cool, level-headed voice in the background is just what your organization needs to stay out of trouble," Stanchak writes.

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