About 10,000 shoppers waited outside Macy's Herald Square flagship for the midnight Black Friday opening, and the retailer expects the crowds to continue throughout the holiday season, says CEO Terry Lundgren. Opening at midnight instead of 4 a.m. drew younger crowds, spurring sales of Justin Bieber perfume and Rampage boots priced at $19.99. "We knew the younger crowds would stay up all night while the Baby Boomers went for a nap," Lundgren said.

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