Only two years in the TV advertising arena, Google is responsible for producing five of the 10 most effective television ads featuring websites so far this year, per Ace Metrix, with the Internet giant's "Dear Sophie" spot for Google Chrome, achieving an Ace Score of 661, which is 22% higher than what ads in that category normally attain. Ace calculates its scores by polling U.S. TV viewers on such things as an ad's persuasiveness and watchability.

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