About half of consumers across the Asia-Pacific region say there are unreceptive to appeals by brands on social networks, according to a study by WPP Group's TNS. South Koreans are the least interested, with nearly two-thirds rejecting brand contact, while people in Hong Kong are more open, with only 42% resistant. With such figures in mind, TNS advises brands to carefully calibrate their social network outreach to keep rejection to a minimum.

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