The right tools can make online B2B marketing more efficient, writes Brian Whalley. Twitter's Followerwonk applications allow marketers to find relevant users without revealing personal information. This online presence should include a form to collect contact information or use a marketing automation tool to streamline lead generation efforts. Be sure to revamp your presence regularly, using conversion rates and other data to look for areas in need of improvement, he writes.

Full Story:

Related Summaries