11/15/2011

Click-through figures show that Facebook Pages are an increasingly important part of the online-marketing mix. The average news-feed link for a Facebook Page with more than 100,000 fans garners a single click per 715 impressions, with about one in every 1,000 fans clicking, according to data from EdgeRank Checker. That's an opportunity for brands to attract lots of attention, but "most brands have to invest in advertising in order to beef up the fan counts of their Pages," Josh Constine writes.

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