A project called SocialBlood.org is saving lives in India with a Facebook-powered campaign to encourage blood donations and enable potential donors and recipients to make contact with one another. SocialBlood.org is built around an application and a series of Facebook groups for the different blood types. "India is a country where 50% of the Internet population is on Facebook every other day, so I saw potential to reach them directly,” says founder Karthik Naralasetty.

Full Story:
All Things D

Related Summaries