Recycling content can aid your search engine optimization efforts, Nick Stamoulis says. Strategically re-purposing content, without spamming the potential customer, can practically tie B2B content marketing together, he notes. For example, a PR release can be followed by a blog post linking back to the site, emphasizing the original content to an in-house list, perhaps with a link to an instructional video, white paper or other content, he adds.

Related Summaries