Increasing demand led one Beverly Hills, Calif., dermatologist to specialize in laser tattoo removal, and he has opened five full-time clinics, with two more set to open by year's end. "Our average patient is a female between the ages of 25 and 40 who got a tattoo as an aesthetic statement and now has a different lifestyle," Dr. Will Kirby said. Technological advances such as the Q-switched laser have made tattoo removal more effective and less painful, says Illinois dermatologist Amy Derick.

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