Technology entrepreneurs are leading a transition away from consumer-focused software and applications, instead targeting the business sector with cloud-based services. Observers say the shift is being driven by an influx of venture capital, which has begun favoring the enterprise sector in a market flush with online services geared to consumers. Web startups such as billing-software provider Zuora have secured increasing amounts of funding, and venture capitalists almost doubled their investment in cloud-based business solutions in the third quarter.

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