11/3/2011

Consumers won't be seeing computer graphics in the ads Toyota runs for its Prius line of vehicles, which the car company has sworn off of using in spots for the hybrids. The ads, by Saatchi & Saatchi L.A., in the past have featured real people and sets, and art done by hand, and its campaign for its newest model, called Prius V, will be in a similar vein, with the ads viewable on TV, in print and via out-of-home placements.

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