The best innovators understand that technological breakthroughs only matter insomuch as they can be applied to a marketable problem, write Abbie Griffin, Raymond L. Price and Bruce Vojak. That usually means they're good at spotting other people's pain points and visualizing potential solutions. "Serial innovators are not looking for opportunities. They look for concrete problems that cause potential customers significant pain," Griffin, Price and Vojak write.
The SUPERVALU food-rating system "nutrition iQ" is competing against marketing messages from major food makers -- and it's losing, says Michael Jacobson, executive director of the Center for Science in the Public Interest. Illinois registered dietitian Jennifer McCaffrey said the labels can be misleading, since processed egg products receive two stickers for health benefits, while real eggs get none.
Cruise lines' "digital IQ" lags in the travel industry, according to a survey on digital competence of 89 travel brands. "Cruises lag in the digital arena with 70% (11 of the 16 brands in the study) characterized as either Challenged or Feeble," according to the study by digital marketers L2 and ISM. "Many have poorly designed sites with limited capabilities and often no e-commerce."
Westinghouse Electric has forged a long-term deal worth $400 million to manufacture nuclear fuel for South Carolina Electric & Gas' existing nuclear facility and two planned reactors. The fuel will be produced at Westinghouse's facility in South Carolina.
The White House and NASA are the most active social-media users among U.S. government and public-interest groups, according to researchers from George Washington University and New York University. The study awarded NASA a "digital IQ" of 184 and the White House a score of 158 for their use of social networks, crowdsourcing and other digital communication tools. The branches of the U.S. military also scored well in the study's rankings.