Ad agency executives say they're seeing more and more of their clients' cash flowing to Facebook. The social network's display-ad revenues ballooned by 104% in the past year, according to eMarketer, with the site leapfrogging portals such as Yahoo! and Google to become the display-ad platform of choice for many brands. "The money is definitely following the eyeballs, and people are spending a lot of time on that particular platform now," says Brian Yamada, managing director at VML.

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