Black Friday and Cyber Monday are a good way for small companies to boost sales, but those gains will be short-lived unless retailers also seek to build relationships, says sales expert Laurie Brown. Social media is a powerful way to turn the momentum generated by discounts and sales into a lasting relationship with consumers, Brown says. "You need a Facebook page [and to be on] Twitter and Google+, and you need to have your business listed on Google Places," she explains.

Full Story:

Related Summaries