12/1/2011

An online marketplace in which business-to-business buyers are empowered to search widely before making a purchase decision demands that sellers make sure the content they provide is of real value, writes Adam Holden-Bache, CEO of Internet marketing agency Mass Transmit. Several features can help in that regard, including buttons that facilitate social sharing, mobile optimization and audio and video content, which surveys show can be much more effective than text.

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