You don't need to tone down your quirks to get ahead; in fact, maintaining an authentic, less-than-professional demeanor will help you develop your personal brand, Althaf Ahmed writes. Wear clothes you're comfortable in, improvise while speaking and covet the elements of your personality that make you different. "You may not be perfect, but no one actually is. In fact, that's what so great about personal branding: you're better off being yourself than being perfect," Ahmed writes.

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