The growth of noncommissionable fees and the increasing popularity of independent online cruise bookings continues to diminish agents' revenue and drive them from the once-lucrative cruise industry. Agents can emulate current air-travel strategies of focusing on upscale clients to shore up their declining revenues, Lyn Edwin Cathey writes. "As with air, it is just a matter of deciding what your time is worth, planning strategy and implementing procedures accordingly," Cathey writes.

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