Diageo's Facebook marketing of its brands is in full holiday swing. Ads seeking Facebook "likes" include Johnnie Walker, Captain Morgan, Smirnoff and Ketel One. Brown-Forman's Jack Daniel's and Canadian Mist as well as brewers such as Heineken are also marketing on Facebook, despite the site's attraction to youth. They might find it an irresistible platform, as Diageo's recent in-house study showed a 20% bump in sales based on Facebook marketing.

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