If you're only starting to develop your brand's mobile marketing strategy, there are a few key tactics you need to have under your belt, writes Heidi Cohen. Make sure you've got a separate mobile-search unit to optimize your sites for mobile discovery, and don't count on your regular website to serve the needs of mobile customers. "Mobile must be integrated into every marketer's plans to ensure that your business remains top of mind regardless of where your prospect is," Cohen writes.

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