Users of geolocation applications for smartphones such as Foursquare constitute only 6% of the market, per a Forrester report. And even though they use the apps very little, the demo is disproportionately influential, skewing younger and male, and likely to pass along information and download coupons, for example. "The important thing for marketers to note is that there's a ton of marketing potential within geosocial apps," Forrester's Melissa Parrish wrote.

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