12/22/2011

Grouping links on your site by common characteristics rather than PR ranking is among the strategies for better link-building to improve search-engine optimization, writes Ken McGaffin. Approach dynamic marketing opportunities such as blogs, news, shopping and job sites differently than static sites such as directories, businesses and institutions. When linking to news sites, try to achieve a cascading effect by building relations with journalists that can lead to reciprocal linking.

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