Facebook is moving forward with a plan to begin video advertisements on users' news feeds as part of an effort to challenge traditional broadcasters for marketing dollars. The service, which is expected to begin next year, will include 15-second "autoplay ads" in prominent places on the social media site's Web and mobile platforms.
Cosmetics company Mary Kay is going directly from direct sales to mobile and social media, with customizable Web tools for iOS and Android platforms set to make their debut next year. Sources say Mary Kay is in talks with several companies for its social media pitch. The brand currently has a Facebook page with 600,000 fans, a YouTube channel and an e-catalog.
Samsung is the top handset manufacturer in the U.S. with just over a quarter of the market, but Apple's iPhone has emerged from niche status to capture a substantial 10.8% of mobile owners, according to comScore figures. Android, meanwhile, is the leading smartphone platform with 46.3% of the market. Overall, 234 million Americans use mobile devices, with 90 million using smartphones.
Strong figures for mobile shopping and purchases this holiday season point toward a near future in which mobile ad and marketer online spending will approach the revenue share for television, writes Diane Mermigas, MediaPost editor-at-large. Looking ahead to next year, media and retailers should focus on Google's new initiative in e-commerce, LinkedIn's new "share" button and Facebook's plans for an application and possibly its own smartphone.
Keds' new "How Do You Do?" campaign is meant to reintroduce the "iconic brand" to 20-something consumers, according to Kristin Kohler Burrows, president of Collective Brands' Keds Group. The initiative includes a 32-foot shoebox that is traveling to college campuses nationwide and the Keds Collective, a program for artists and designers to customize Keds that will be available online.