12/12/2011

Catalog images take the place of bar codes for Jessica London shoppers, who can use their smartphones to snap any image in the plus-size fashion retailer's catalog to get more information or make a purchase. "We think that the image recognition that we are using, which recognizes the image of the product as opposed to scanning a bar code, is more friendly to a fashion consumer," John Mallon, Jessica London senior vice president, said of the image-recognition technology.

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