12/15/2011

Magazine publishers split in how they handle Web addresses in ads as they appear in print and on tablets. Condé Nast charges advertisers extra to hotlink the addresses in digital, while others, such as Time Inc. and Hearst, don't add charges for the service. Noting its additional $5,000 charge for activating hotlinks, a Conde spokeswoman said, "We feel strongly that we offer our advertisers a unique environment in which to reach our affluent and influential readers, and that our pricing is in line with that opportunity."

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