Using the online presentation site SlideShare can potentially get your company closer to clients than social networks, writes Ekaterina Walter. Not only can you tell the company's story with personality and in greater depth, a broad spectrum of thought leaders can be highlighted. Companies such as Eloqua have linked SlideShare presentations to a demand-generation database for measurable results. Unlike a conference, SlideShare presentations can be shared, allowing them to draw in a much larger audience.

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