12/12/2011

The Star-Tribune of Minneapolis lost ad dollars during its first full month charging for online content, but executives at the paper say they've made up for it by adding thousands of paying subscribers. Publisher Michael Klingensmith said that by the end of the year, lost ad revenue will translate to "five figures." However, with about 5,000 new digital-only subscribers joining up in November, Klingensmith says, the Star-Tribune's pay wall has the potential to generate hundreds of thousands of dollars.

Related Summaries