Marketing automation tools and traditional marketing methods are advancing to the point that, next year, B2B marketers can expect four dreams to become a reality, writes Gary Halliwell. Expect cleaning lists to become more automated and effective, while tools for targeting customers and segmenting them will radically improve results in the midmarket, as more companies look to target customers downstream. Deciding how and when to use social networking for demand generation will be easier, and B2B direct mail is poised for a comeback, he writes.

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