12/14/2011

More than half of Facebook users will "like" a company, but then want to hear no more from them, a study found, so it's important for brands to do all they can to keep fans reengaging, writes Ashley Zeckman. Producing segmented, relevant content, expanding the reach of social networks to unusual departments such as human resources, and creating hierarchical, opinionated lists can encourage sharing and keep the engagement flowing.

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