Wieden + Kennedy won top honors for viral campaigns for Old Spice and Chrysler, per Advertising Age. The agency's introduction of new and old Old Spice Guys as well as its Super Bowl spot for Chrysler featuring Eminem generated 190 million views on secondary sites such as YouTube. Deutsch came in second for its Volkswagen "Darth Vader" spot for Passat. All of Goodby Silverstein & Partners spots debuted on the Super Bowl, while TBWA\Chiat\Day's Apple spots used the power of the product's popularity.

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