Ad spending in mobile is due to expand greatly in 2012 as the evidence from last year points to even greater uptake of smartphones and more consumer time spent in the mobile space. "The smartest [marketers] know that consumers expect brands to have a significant mobile presence -- and they are punishing companies that don't," says Hipcricket Chief Marketing Officer Jeff Hasen. One area of growth will be check-ins and deals included in loyalty-focused mobile applications.

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