As Intel is poised to introduce its Xeon E5 "Sandy Bridge" processors and the range of 22-nanometer "Ivy Bridge" processors, Advanced Micro Devices is mustering its resources to do battle in the market for server chips, a profitable segment where AMD has occasionally prevailed against its rival in the past, this news analysis notes. Rory Read, named AMD's CEO six months ago, has been restocking the senior management ranks of his company, recruiting Mark Papermaster (who has worked at Apple, Cisco Systems and IBM) as chief technology officer and Rajan Naik (formerly of Intel) as senior vice president and chief strategy officer.

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