It can sometimes seem as if marketers and developers speak completely different languages, writes Shawn Rorick. To work together effectively and generate new ideas, both sides need to actively reach out and try to understand how their colleagues approach problems, Rorick argues. "We aren't at a stage yet where most programmers are thinking like marketers and vice versa. However, we are at the critical point where you can connect the dots between the two," he writes.

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