Club Med, fresh from an eight-year refurbishment, has announced plans to increase its presence in the North America market by creating upscale ski lodges in the U.S. and Canada. The company is studying properties in Colorado, California and Quebec that it plans to operate for third-party owners. Company officials have expressed confidence that the resorts' all-inclusive offerings will justify the higher rates among consumers, while observers say the year-round marketing needs of the North America ski market will prove difficult for the European firm.

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