Cyfe aims to become the "TweetDeck for business analytics," writes Rip Empson, by integrating with a variety of third-party tools including AdSense, MailChimp and Facebook to provide a single dedicated hub for small businesses' online marketing efforts. The service's flexibility and freemium payment structure should make it an attractive option for many small companies, Empson writes. "Cyfe isn't a business intelligence solution, it's a command center for SMBs," he adds.

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